Earlier this year we told you about our industrial warehouse being scouted to shoot a portion of a 30-second spot for a Michigan Health Care Insurer. After touring the facility, HAP decided to film additional scenes for a second spot.
You may not expect a cushion clamp manufacturer to have cool digs, but when we moved into our new space in Auburn Hills last year, we went for an urban and contemporary look. We wanted to create an industrial and office space that both our manufacturing technicians and office workers would be proud to arrive at every day.
Health Alliance Plan’s 30-second spots, Not Like Anyone Else, and Making it Easier were filmed in our airy digs, and recently released for HAP’s new campaign.
Our state-of-the-art offices and cushion clamp manufacturing facility feel more like an urban loft than a fabrication facility for insulation couplings. The space features a high-tech cafeteria, EZ access lounge area, and intelligent conference rooms replete with hidden monitors and the latest conferencing technology. About halfway through Not Like Anyone Else you’ll see the guy in a blue button-down with his back to our reception area.
Check out the spot Making it Easier, and you’ll catch a glimpse in the first 3-seconds, of a sea-of-blue in the background. Those are our new all-electric JSW Molding Machines. We’ve replaced most of our old hydraulic machines with these cleaner machines to manufacture our cushion clamps with more speed and reduced scrap waste.
We’re excited about the finished spots! It’s nice that someone else appreciates our new space as much as we do.